You branded Atal Bihari Vajpayee exactly like soap, toothpaste; Pramod Mahajan’s answer to this question of Rajat Sharma was like this

Pramod Mahajan was asked by senior journalist Rajat Sharma in the TV show ‘Aapki Adalat’, ‘You marketed Atal Bihari Vajpayee by making a brand like oil, soap and toothpaste are sold. You sold Vajpayee in the same way.

After the Lok Sabha elections in 2004, the UPA coalition formed the government and Manmohan Singh became the Prime Minister of the country. Whereas the NDA, which entered the election field under the leadership of Atal Bihari Vajpayee, had to face a crushing defeat in these elections. After these elections, a period of turmoil started in the BJP. When the late politician Pramod Mahajan was asked about the reason for the defeat, he clearly said that somewhere we must have been missing.

In the TV show ‘Aapki Adalat’, senior journalist Rajat Sharma asked Pramod Mahajan, ‘You used politics as a management science. Like marketing something. You made every press conference an event, made actors contest elections. Atal Bihari Vajpayee was marketed as a brand, such as oils, soaps and toothpastes are sold. You sold Vajpayee in the same way.

Pramod Mahajan had said in response to this, ‘We did all these prescriptions in Rajasthan and when we got 120 seats, people praised a lot. People started writing editorials about us that now Pramod Mahajan should be sent to America and guide Bush. Now when we lost in the Lok Sabha elections, people said that they should be thrown in the dustbin. I don’t blame people for this. Because the one who wins is Sikander, everyone else is a bad case.’

What will you do after defeat? Pramod Mahajan says, losing in two matches does not mean that one should retire. If we have lost today in politics, we are sure to win again tomorrow. So it is too early to say that I am going to quit politics.

In the 2004 elections, the BJP had won 138 seats. While the Congress had won 145 seats. Left parties had won 43 seats. After the merger of other parties, the UPA formed the government, after which the UPA alliance had more than 300 seats.